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Business Development Executive


Role Overview

The Business Development Executive (BDE) is responsible for generating leads and supporting new business revenue to Publicist PR. The BDE will have his/her own prospect portfolio focused on specific business sectors. He/she will be responsible for developing a sales contact plan, building strategic proposals, responding to procurement led RFIs and pitching to small and medium sized clients.

Key Personal Responsibilities

Business Development

  • Work with and expand current prospect database within specified business sectors to generate effective leads & exceed sales targets for the business
  • Develop a sales contact plan direct marketing, and attending industry events to build relationships with key prospects
  • Respond to incoming Requests for Information (RFIs), Requests for Proposals (RFPs) in a professional and creative manner
  • Understand a prospect’s business needs and work with colleagues to develop a tailored digital marketing proposal
  • Work closely with colleagues in Publicist PR to identify common new business prospects

Knowledge Sharing, learning & development

  • Enhance own development by taking responsibility for staying informed and up to date with industry knowledge
  • Work closely with the Publicist team to develop new business proposals
  • Identify areas where there is potential for learning and building knowledge with others
  • Set objectives and build a personal development plan

Key Relationships

  • Other Business Development Managers & Business Development Executives
  • Marketing Executive who supports all proposal writing
  • Group Marketing team
  • Client Development team
  • Network team

Professional Requirements

  • Ability to interact with and influence multiple sales channels
  • Ability to manage and track lead generation and a sales pipeline through CRM system

Personal Requirements

  • Tenacious & creative sales approach
  • Driven and motivated by results
  • Passionate about performance marketing
  • Strong presenter and negotiator
  • Excellent written skills
  • Organised with good attention to detail
  • A self-starter who can spot new opportunities
  • Able to work as part of small and diverse team
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